B300 TMA01 Essay Example | Topics and Well Written Essays - 2000 words

B300 TMA01 - Essay Example The demand for BBC shows started to decline when the UK government signed and implemented the Television Act of 1954. This provision gave way to other independent television companies to compete with BBC shows. Due to high technology that has been developed in the past few years, a lot of television competitors have emerged in the television industry. This allows many viewers to have a lot of channels to choose from. ITV including GMTV is considered as the close competitor of BBC 1 & 2. As of December 2000, ITV and GMTV were able to capture 30% share of viewing.1 The availability of cable and satellite network has captured as much as 18% of the viewers away from BBC television. This is also one big factor why the over the past few years, BBC television 1 and 2 is slowly loosing its share of total viewing to other sources of media. (See Table I and Chart I on page 4) In year 2001, globalization has become the market trend for all the industries. The opening of the international trading itself has become the main factor of a tighter competition in all businesses. This also affects the television and broadcasting business of BBC. It is therefore expected that the number of other commercial viewing will continue to grow in case BBC fails to maintain its loyal viewers. BBC is continuously striving hard to hold on to its present market share by keeping its operational costs down and at the same time doing its best to motivate the employees to work well despite the fact that the company has decided for a mass lay-off in 2000 in order to save some money in sustaining the production of program.2 It has been evident in the past that the choices of people changes with time. Back in 1920s, people are much satisfied and amazed with listening to a broadcasting radio.3 This trend was changed in the late 1930s when the use of television became more in demand.4 (See Diagram I – The Transition of Modern Technology Over the Years below) The