Marketing

Difficulty in plan Marketing Channels: the hunt of efficiency by Brazilian fare Industry Ricardo Messias Rossi PhD bookman at Universidade federal official de São Carlos (UFSCar) Av. Presidente Vargas, n.43, ap.11, capital of Vanuatu Seixas Ribeirão Preto São Paulo Brazil CEP:14020-260 call off: 55 16 39116088 facsimile machine: 55 16 39116088 electronic mail: rrossi@usp.br Andrea Lago da Silva colleague Professor at the surgical incision of Production Engineering at the Federal University of Sao Carlos UFSCar/Brazil. Rodovia Washington Luis, km 235 São Carlos São Paulo Brazil CEP: 13565-905 Phone: 55 16 3351 8236 r.274 autotype: 55 16 3351 8240 e-mail: deialago@power.ufscar.br Marcos Fava Neves Professor of Marketing and outline Head of the PENSA Agribusiness meat School of Business and economic science at Ribeirão Preto University of São Paulo Address: Av. disk operating scheme Bandeirantes, 3900 Sala 64 CEP: 14040-900, Ribeirao Preto-SP, Brasil Phon e: 55 16 36023936 telefax Number: 55 11 39116088 E-mail: mfaneves@usp.br Keywords: Supply chemical substance range; Marketing Channels; Strategy Scientific physical composition Difficulty in Designing Marketing Channels: The pursuit of Efficiency by Brazilian Food Industry R.M. Rossi, A.L. Silva, and M.F. Neves de deductment of Production Engineering at the Federal University of Sao Carlos UFSCar Rodovia Washington Luis, km 235 São Carlos São Paulo Brazil rrossi@usp.br summary This study aimed to discuss some practitioners difficulties during the trade transmit soma process. This study is exploratory and qualitative. Despite of the concomitant that several methods to channel design have been actual and improve in the work years, the search for an efficient channel complex body part is still a challenge for companies. First, the article shows the literature regenerate up with focus in relations among marketing decisions, impart chain management, and b usiness strategy. Empirically, a case study ! was developed with a big company which works in the Brazilian Food Industry. The data were collected through semistructured...If you want to startle a full essay, order it on our website: BestEssayCheap.com

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