Marketing in Action, Rebranding Bank Muscat

Marketing in Action Case Study Re specking bm shuffling legality is built through clamant customer experience in a brand that volition not disappoint. Thus, modern brands atomic number 18 judged by the value they continually offer their customers: trust, reliability, respect, results. Bank muskat (bm) is the largest monetary go provider in Oman and provides the complete run for of fiscal products. In Oman, bm enjoys a market tract of intimately 38.03% in toll of total assets and near 34.37% in terms of total customer deposits as at exhibit 2012. It has a strong sell margining franchise built on its exchequer and investment cussingbusinesses. bms international operations is comprised of arm operations in KSA and Kuwait, Muscat Capital, the investment banking accessory in KSA, minority shargonholdings in BMI Bank, a commercial message bank in Bahrain, Mangal Keshav Holdings, a brokerage firm in India, and Silkbank, a commercial bank in Pakistan. It also has representative offices in Dubai and Singapore. Bms fair-mindedness dole outs ar listed on the MSM, and its GDRs argon listed on the London Stock Exchange (LSE). bms main business groups be: 1) Corporate banking 2) Retail banking 3) wholesale banking and 4) International operations As at December 2011, theshare of assets of OMR 7.

2 billion and share of net profits of OMR 117.5 million are spread crosswise these businessgroups. Following the decision by CBO to independence Islamic banking in Oman in June 2011, bm has identified Islamic banking as a separate business group. business lines are fu rther back up by the corporate services gro! up and other statutory functions including the Risk management unit. The Brand: Bank Muscat (bm) recognizes that construct strong brand equity is an important recipe for success. The bank has moved its brand to a philosophic plateau: it holds that the brand is associated with its commitment to the development of Omani citizens and society; it believes in the use up to bring about a positive...If you want to get a full essay, determine it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay